Facebook is attempting to disrupt the market again! This time, they are moving in on a profitable sector that was found in Foursquare. In an article in today’s Techland.com, the CEO of Facebook has announced plans to launch a location-based service where customers can earn rewards for publicly checking in (free publicity) to places, similar to Foursquare.
Facebook announced a new function called “Facebook Deals” in which companies have already jumped on board. When someone checks into a participating vendor via Facebook, they will receive some sort of incentive.
The worry for Foursquare is that businesses might be more likely to utilize Facebook for its half a billion users.
Here’s some info on Facebook’s blog about the new function: And a new video to demonstrate it!
What do you guys think?
** edited to reflect half a billion users, not million