Feel free to use supporting media in your blog posts

I hope everyone reads Jessica’s post on AdKeeper, which is a strong analysis of a product called AdKeeper. I want to use this as an example of how you should watch for opportunities to embed media in blog posts. AdKeeper has an explainer video on its “How AdKeeper Works” page that would be a great piece of supporting media for Jessica’s blog post.

This might feel counter to the academic prohibitions against plagiarism, because it’s not your video, and academic institutions have rightly discouraged cutting and pasting from the Internet. But an embeddable video is made embeddable to encourage sharing. And if you attribute, as I’ve done below, cutting and pasting is just good research and citation. This class has a blog and good blogging makes good use of media available to embed.

Each media service (YouTube, Scribd and SlideShare) has different ways to get the embed codes, but if you poke around, you can find them. You often need to get a specific WordPress code, so click around to see if one is available.

This one if Brightcove. What you do is click on the “get code” link in the video frame. You can do this one of two ways: Copy the embed code, then go back to your editing window and click from “visual” to “html” in the upper right corner of the editing window frame. Paste the code into your post and you will see a link, as you below. Or you will see an arrow next to “embed code” and one of the options will be for WordPress. Just follow the options there and the player creates a new post with the video in it (I cut and pasted the code from that post to this one and deleted the second post).

Here’s how AdKeeper describes the service in a video on its website:


About Steve Buttry

I am Director of Student Media at LSU's Manship School of Mass Communication.
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