My friend Alexa needs extra cash. So she’s looking for an evening job she can do after her full-time day job at Neiman Marcus. However, she’s having a hard time finding available jobs that meet her needs through the current methods.
Let’s look for potential market growth in ‘searching for evening jobs’ using the principles of disruption job-to-be-done questions:
- What are some things that you have most trouble trying to do at the moment?
- Why and when do you typically seek to do this?
- Where did you look for help? Describe the process you followed.
- What frustrated you most?
- Describe a perfect solution. What will it do?
- What are the emotions that the perfect solution would make you feel (“emotional hiring criteria”)?
These questions come from Blueprint for Transformation.
Currently, Alexa uses online search engines like monster.com and Craigslist to look for jobs. She searches for jobs at night. She’s unsatisfied with this process since the job ads lack lots of important details. For example, the information on the Applications does not say the exact hours for the evening job. An evening job for Neiman Marcus is 6pm-8pm, while an evening job at Wal-Mart is 12am-8am.
The current process is stressful, frustrating and depressing for Alexa. It requires her to do a lot of personal research since the job posting are vague and often inaccurate.
Alexa says she needs a better internet search engine that posts evening jobs. She wants jobs listed that are reliable with specific descriptions, specified work hours, contact persons. Alexa thinks the perfect solution would make her feel motivated to look for work not discouraged. The process should be relaxed and easy; one that’s aimed at facilitating the job application process, not complicating it.
- What are some things that you have most trouble trying to do at the moment? Searching for Evening Jobs
- Why and when do you typically seek to do this? Need extra cash. Look for job at night since working during the day.
- Where did you look for help? Describe the process you followed. Monster.com, Craigslist, Classifieds
- What frustrated you most? Lack of detail in job ad like description work hours
- Describe a perfect solution. What will it do? A search engine that lists the jobs available along with the HR contact info, work hours, salary and a detailed description of the job.
- What are the emotions that the perfect solution would make you feel (“emotional hiring criteria”)? It should feel relaxed and easy. Motivated to apply to more jobs not discourage from the process.